Sobia Nazir is a renowned fashion designer of Pakistan whose aim was to provide high-end fashion ensembles to Pakistani women at an affordable price rate. There was a gap in the market for luxurious fashion brands at a reasonable price rate. This brand was started in 1995 and since then it has never failed to impress its customers. Apart from Pakistan, Sobia Nazir Clothing is loved in India, UAE, Qatar, Bangladesh, UK, and the USA.

Sobia Nazir releases season-wise collections that feature premium quality fabric, and designs that are perfect for the season. Sobia Nazir brand retails in casual wear, formal wear, festive wear, and even bridal wear. It is one of those fashion brands that have been featured in top-notch fashion magazines like Hello, OK, Elle, Niche Libas, Asian woman, Asiana, and Enstyle.