Launched in 2010, Orient is a brand by Orient Textile Mills Pvt. Ltd, which is based out of Karachi. The reason for the popularity of the brand is its affordable outfits that are designed in a traditional manner and cater to the fashion needs of Pakistani women who want to look elegant on a budget. The ensembles are put together with one motive in mind, that is to make the women feel comfortable and confident.

With collections available across several stores and stockists located nationwide, Orient also carries shoes, handbags, and jewelry for women, along with eastern wear for kids, as well as men. Having a nice selection of pret wear and unstitched fabrics, the suits are made of fabrics like cotton, lawn, chiffon, karandi, khaddar, as well as others. Offering amazing sales annually, you can choose from kurtis, two-piece outfits, and three-piece dresses.