Pakistani Fashion Blogs

Founded in 2005. Tena Durrani is a multi-talented and passionate fashion designer, is the best example of empowering women in Pakistan. Her collection features bridal, casual, and formal attire. Tena Durrani has been working in the industry for 16 years and has successfully established herself as a prominent designer and fabricated the label known for outstanding Resham embroidery.

Khaadi was founded in 1998, and its owner, Shamoon Sultan, is a well-known Pakistani textile designer and entrepreneur. Shamoon is a master in combining colors and patterns. Khaadi now has 52 retail stores in Pakistan and 21 foreign outlets in Qatar, Bahrain, Canada, the United Arab Emirates, the United States, Saudi Arabia, and the United Kingdom. 

Sana Safinaz's winter collection 2021 features indigenous and contemporary embroidery work in a vivid color palette for modern women. Warm fabrics are embroidered with native and western work such as Kashmiri, Balochi, Shikragah, and baroque in this winter collection. Sana Safinaz debuted velvet warm dress designs in a variety of color combos.

Velvet fabric is created of natural and synthetic packed fibers and is a wonderful option for the winter season because it is incredibly warm. As summer draws to a close and the fall/winter season approaching, it's time to hang up your lawn and cotton clothing and exchange them with karandi, khadar, and velvet.

Established in 2014 and in a very short period of time, Sapphire has grown into one of the finest and most sought among high street fashion brands in the country. Sapphire has achieved its aim of blending 100% pure fabric with an amazing contemporary design to create designer wear at an affordable price point by providing a high-quality product for everyone.